Campaign structure for seasonal offers: ad groups by service, geo-fenced creative, and a simple reporting view owners can understand.
HVAC spend spikes in summer and winter. The owner needed tight messaging by service line and city—not one generic ad blasting the whole metro.
We show how we’d split campaigns, rotate offers, and tie creative back to dedicated landing paths so clicks don’t hit a generic homepage.
Sample concept (not a real business) · Same project, four different layouts and color directions—pick a look below, then scroll inside the frame.
